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- 2010516043 contributor B12017357.
- 2010516043 contributor B12017358.
- 2010516043 created "2010.".
- 2010516043 date "2010".
- 2010516043 date "2010.".
- 2010516043 dateCopyrighted "2010.".
- 2010516043 description "Includes bibliographical references.".
- 2010516043 extent "ix, 272 p. :".
- 2010516043 identifier "9783708905730 (pbk.)".
- 2010516043 isPartOf "Empirische Marketingforschung ; Bd. 21".
- 2010516043 issued "2010".
- 2010516043 issued "2010.".
- 2010516043 language "ger".
- 2010516043 publisher "Wien : Facultas.WUV,".
- 2010516043 subject "HF6146.T42 H63 2010".
- 2010516043 subject "Television advertising.".
- 2010516043 subject "Television commercials.".
- 2010516043 title "Wahrnehmung und Wirkung von TV-Spots : eine Blickregistrierungsstudie / Natalie Hofer, Viktoria Radler, Katharina Bermoser.".
- 2010516043 type "text".