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- 2010920830 contributor B12085122.
- 2010920830 created "2010.".
- 2010920830 date "2010".
- 2010920830 date "2010.".
- 2010920830 dateCopyrighted "2010.".
- 2010920830 description "Includes bibliographical references.".
- 2010920830 description "v. The development of ideas for the marketing of services -- v. 2. The creation of the sub-discipline of services marketing -- v. 3. A focus on customer experience and the changing roles of customers and consumers -- v. 4. Towards a unifying marketing approach through service.".
- 2010920830 extent "4 v. :".
- 2010920830 identifier "9781849205740 (set : hrd.)".
- 2010920830 isPartOf "Sage library in marketing".
- 2010920830 issued "2010".
- 2010920830 issued "2010.".
- 2010920830 language "eng".
- 2010920830 publisher "Los Angeles : SAGE,".
- 2010920830 subject "658.8 23".
- 2010920830 subject "Customer services Management.".
- 2010920830 subject "Customer services Marketing.".
- 2010920830 subject "HD9980.5 .S42517 2010".
- 2010920830 subject "Service industries Management.".
- 2010920830 subject "Service industries Marketing.".
- 2010920830 tableOfContents "v. The development of ideas for the marketing of services -- v. 2. The creation of the sub-discipline of services marketing -- v. 3. A focus on customer experience and the changing roles of customers and consumers -- v. 4. Towards a unifying marketing approach through service.".
- 2010920830 title "Service marketing / edited by Steve Baron.".
- 2010920830 type "text".