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- 2011037935 contributor B12144358.
- 2011037935 created "c2013.".
- 2011037935 date "2013".
- 2011037935 date "c2013.".
- 2011037935 dateCopyrighted "c2013.".
- 2011037935 description "Includes bibliographical references and index.".
- 2011037935 extent "xxiii, 291 p. ;".
- 2011037935 identifier "9780763782610 (pbk.)".
- 2011037935 issued "2013".
- 2011037935 issued "c2013.".
- 2011037935 language "eng".
- 2011037935 publisher "Burlington, MA : Jones & Bartlett Learning,".
- 2011037935 subject "658.8 23".
- 2011037935 subject "HF5415 .F5668 2013".
- 2011037935 subject "Marketing.".
- 2011037935 subject "New products.".
- 2011037935 subject "Nonprofit organizations Marketing.".
- 2011037935 title "Nonprofit marketing / John L. Fortenberry, Jr.".
- 2011037935 type "text".