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- 2011292293 contributor B12180663.
- 2011292293 contributor B12180664.
- 2011292293 created "c2010.".
- 2011292293 date "2010".
- 2011292293 date "c2010.".
- 2011292293 dateCopyrighted "c2010.".
- 2011292293 description "Includes bibliographical references (p. 215) and index.".
- 2011292293 extent "ix, 224 p. :".
- 2011292293 identifier "0123814189 (pbk.)".
- 2011292293 identifier "9780123814180 (pbk.)".
- 2011292293 issued "2010".
- 2011292293 issued "c2010.".
- 2011292293 language "eng".
- 2011292293 publisher "Amsterdam ; Boston : Morgan Kaufmann,".
- 2011292293 subject "658.503 22".
- 2011292293 subject "HF5415.15 .A35 2010".
- 2011292293 subject "New products.".
- 2011292293 subject "Product management.".
- 2011292293 subject "Research, Industrial.".
- 2011292293 title "The essential persona lifecycle : your guide to building and using personas / Tamara Adlin and John Pruitt.".
- 2011292293 type "text".