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- 2011924266 abstract "Written primarily for wedding photographers, this manual starts with the basics of creating a solid business plan, finding customers and marketing to them through online social media outlets and old-fashioned face-to-face meetings, and goes on to coach readers how to build their brand, differentiate their studio from others, and offer enhanced and value-added products and services. Photographers are visionaries by nature, and this book shows them how to look to the future and use what they see to keep their studio on track and in touch with current and future customers. Advances in technology-- Source other than Library of Congress.".
- 2011924266 alternative "Digital wedding photographer's guide to financial success".
- 2011924266 contributor B12414750.
- 2011924266 created "c2012.".
- 2011924266 date "2012".
- 2011924266 date "c2012.".
- 2011924266 dateCopyrighted "c2012.".
- 2011924266 description "Contents note continued: The Rest of the Online World -- Vendor Displays -- Printed Pieces -- Final Thoughts -- 4.Differentiating Yourself -- Identify Your Target -- The Importance of Branding -- Your Logo -- Adding Sub-Brands -- Connecting with Your Target Demographic -- What to Watch -- What to Read -- How to Dress -- The Brand of You -- Products to Offer -- The XFactor -- 5.A Workflow That Works -- Capture -- Hard Drive Technologies -- Drive Size -- Drive Speed -- Connection Type -- Downloading -- Postproduction -- Image Selection -- Image Editing -- Lightroom vs. Photoshop -- Outsourcing -- Order Fulfillment -- Selling Your Image Files -- A Workflow Recap -- 6.Selling: Where It All Comes Together -- The Soft Sell -- Establishing a Sales Process -- Packages -- Driving the Sales Process -- Custom Packages for Each Client -- Post-Wedding Package Options -- Presenting the Packages -- Our Sales Process -- The Initial Consultation -- The Engagement Sales Session --".
- 2011924266 description "Written primarily for wedding photographers, this manual starts with the basics of creating a solid business plan, finding customers and marketing to them through online social media outlets and old-fashioned face-to-face meetings, and goes on to coach readers how to build their brand, differentiate their studio from others, and offer enhanced and value-added products and services. Photographers are visionaries by nature, and this book shows them how to look to the future and use what they see to keep their studio on track and in touch with current and future customers. Advances in technology-- Source other than Library of Congress.".
- 2011924266 extent "158 p. :".
- 2011924266 identifier "1608952649".
- 2011924266 identifier "1608955656".
- 2011924266 identifier "9781608952649".
- 2011924266 identifier "9781608955657".
- 2011924266 identifier 2011924266-b.html.
- 2011924266 identifier 2011924266-d.html.
- 2011924266 issued "2012".
- 2011924266 issued "c2012.".
- 2011924266 language "eng".
- 2011924266 publisher "Buffalo, NY : Amherst Media,".
- 2011924266 subject "778.99392 23".
- 2011924266 subject "Photography Business methods.".
- 2011924266 subject "Photography Digital techniques.".
- 2011924266 subject "TR819 .C56 2012".
- 2011924266 subject "Wedding photography Marketing.".
- 2011924266 subject "Wedding photography.".
- 2011924266 tableOfContents "Contents note continued: The Rest of the Online World -- Vendor Displays -- Printed Pieces -- Final Thoughts -- 4.Differentiating Yourself -- Identify Your Target -- The Importance of Branding -- Your Logo -- Adding Sub-Brands -- Connecting with Your Target Demographic -- What to Watch -- What to Read -- How to Dress -- The Brand of You -- Products to Offer -- The XFactor -- 5.A Workflow That Works -- Capture -- Hard Drive Technologies -- Drive Size -- Drive Speed -- Connection Type -- Downloading -- Postproduction -- Image Selection -- Image Editing -- Lightroom vs. Photoshop -- Outsourcing -- Order Fulfillment -- Selling Your Image Files -- A Workflow Recap -- 6.Selling: Where It All Comes Together -- The Soft Sell -- Establishing a Sales Process -- Packages -- Driving the Sales Process -- Custom Packages for Each Client -- Post-Wedding Package Options -- Presenting the Packages -- Our Sales Process -- The Initial Consultation -- The Engagement Sales Session --".
- 2011924266 title "Behind the shutter : the digital wedding photographer's guide to financial success / Salvatore Cincotta.".
- 2011924266 title "Digital wedding photographer's guide to financial success".
- 2011924266 type "text".