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- 2012000526 contributor B12427372.
- 2012000526 created "c2012.".
- 2012000526 date "2012".
- 2012000526 date "c2012.".
- 2012000526 dateCopyrighted "c2012.".
- 2012000526 description "Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone.".
- 2012000526 extent "xv, 223 p. :".
- 2012000526 identifier "0071788182 (alk. paper)".
- 2012000526 identifier "9780071788182 (alk. paper)".
- 2012000526 issued "2012".
- 2012000526 issued "c2012.".
- 2012000526 language "eng".
- 2012000526 publisher "New York : McGraw-Hill,".
- 2012000526 subject "658.8/72 23".
- 2012000526 subject "Communication in marketing.".
- 2012000526 subject "Electronic commerce.".
- 2012000526 subject "HF5548.32 .A4547 2012".
- 2012000526 tableOfContents "Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone.".
- 2012000526 title "The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone / by Jed Alpert.".
- 2012000526 type "text".