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- 2012046059 contributor B12479808.
- 2012046059 contributor B12479809.
- 2012046059 created "2013.".
- 2012046059 date "2013".
- 2012046059 date "2013.".
- 2012046059 dateCopyrighted "2013.".
- 2012046059 description "Includes bibliographical references and index.".
- 2012046059 extent "xx, 267 p. :".
- 2012046059 identifier "9780749468040".
- 2012046059 identifier "9780749468057 (E-ISBN)".
- 2012046059 issued "2013".
- 2012046059 issued "2013.".
- 2012046059 language "eng".
- 2012046059 publisher "London ; Philadelphia : Kogan Page,".
- 2012046059 subject "658.8/27 23".
- 2012046059 subject "Consumer behavior.".
- 2012046059 subject "Generation Y.".
- 2012046059 subject "HF5415.332.Y66 B47 2013".
- 2012046059 subject "Product management.".
- 2012046059 subject "Target marketing.".
- 2012046059 subject "Young adult consumers.".
- 2012046059 subject "Young consumers.".
- 2012046059 title "How cool brands stay hot : branding to Generation Y / Joeri Van den Bergh and Mattias Behrer.".
- 2012046059 type "text".