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- 2013023637 contributor B12730484.
- 2013023637 date "2013".
- 2013023637 extent "pages cm".
- 2013023637 identifier "9781422187173 (hardback)".
- 2013023637 issued "2013".
- 2013023637 language "eng".
- 2013023637 subject "658.8/02 23".
- 2013023637 subject "BUSINESS & ECONOMICS / Management. bisacsh".
- 2013023637 subject "BUSINESS & ECONOMICS / Marketing / General. bisacsh".
- 2013023637 subject "BUSINESS & ECONOMICS / Strategic Planning. bisacsh".
- 2013023637 subject "Consumer behavior.".
- 2013023637 subject "Customer relations.".
- 2013023637 subject "HF5415.5 .D385 2013".
- 2013023637 subject "Marketing Management.".
- 2013023637 subject "Marketing research.".
- 2013023637 subject "Strategic planning.".
- 2013023637 title "Tilt : shifting your strategy from products to customers / Niraj Dawar.".
- 2013023637 type "text".