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- 68009247%2F%2Fr84 contributor B1829555.
- 68009247%2F%2Fr84 created "[c1969]".
- 68009247%2F%2Fr84 date "1969".
- 68009247%2F%2Fr84 date "[c1969]".
- 68009247%2F%2Fr84 dateCopyrighted "[c1969]".
- 68009247%2F%2Fr84 description "Bibliographical footnotes.".
- 68009247%2F%2Fr84 extent "xxi, 636 p.".
- 68009247%2F%2Fr84 identifier "0471709247".
- 68009247%2F%2Fr84 isPartOf "The Wiley marketing series".
- 68009247%2F%2Fr84 issued "1969".
- 68009247%2F%2Fr84 issued "[c1969]".
- 68009247%2F%2Fr84 language "eng".
- 68009247%2F%2Fr84 publisher "New York, Wiley".
- 68009247%2F%2Fr84 subject "658.8".
- 68009247%2F%2Fr84 subject "HF5415.13 .R3".
- 68009247%2F%2Fr84 subject "Marketing Management.".
- 68009247%2F%2Fr84 title "Managing the marketing function: concepts, analysis, and application [by] John M. Rathmell.".
- 68009247%2F%2Fr84 type "text".