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- 70100175 contributor B1950517.
- 70100175 created "[1971, c1954]".
- 70100175 date "1971".
- 70100175 date "[1971, c1954]".
- 70100175 dateCopyrighted "[1971, c1954]".
- 70100175 extent "xviii, 242 p.".
- 70100175 identifier "0837140234".
- 70100175 issued "1971".
- 70100175 issued "[1971, c1954]".
- 70100175 language "eng".
- 70100175 publisher "Westport, Conn., Greenwood Press".
- 70100175 subject "658.83/4".
- 70100175 subject "Advertising Psychological aspects.".
- 70100175 subject "HF5415.3 .S6 1971".
- 70100175 subject "Motivation research (Marketing)".
- 70100175 title "Motivation research in advertising and marketing.".
- 70100175 type "text".