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- 74154724 contributor B2444402.
- 74154724 created "1973).".
- 74154724 date "1973".
- 74154724 date "1973).".
- 74154724 dateCopyrighted "1973).".
- 74154724 description "Bibliography: p. [282]-287.".
- 74154724 extent "287 p.".
- 74154724 isPartOf "Marabout service, 219. Économie moderne".
- 74154724 issued "1973".
- 74154724 issued "1973).".
- 74154724 language "fre".
- 74154724 publisher "(Verviers, Gérard & Co,".
- 74154724 subject "659.1".
- 74154724 subject "Advertising.".
- 74154724 subject "HF5823 .D28".
- 74154724 title "La publicité. Principes et méthodes.".
- 74154724 type "text".