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- 76051708 contributor B2852086.
- 76051708 created "1978.".
- 76051708 date "1978".
- 76051708 date "1978.".
- 76051708 dateCopyrighted "1978.".
- 76051708 description "Includes bibliographical references and index.".
- 76051708 extent "220 p. :".
- 76051708 identifier "0195023110 :".
- 76051708 issued "1978".
- 76051708 issued "1978.".
- 76051708 language "eng".
- 76051708 publisher "New York : Oxford University Press,".
- 76051708 spatial "United States.".
- 76051708 subject "301.16".
- 76051708 subject "HF6146.T42 B35".
- 76051708 subject "Television advertising United States.".
- 76051708 subject "Television broadcasting Social aspects United States.".
- 76051708 subject "Television programs United States.".
- 76051708 title "The sponsor : notes on a modern potentate / Erik Barnouw.".
- 76051708 type "text".