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- 77084070 contributor B3060093.
- 77084070 contributor B3060094.
- 77084070 created "c1978.".
- 77084070 date "1978".
- 77084070 date "c1978.".
- 77084070 dateCopyrighted "c1978.".
- 77084070 description "Includes bibliographies and indexes.".
- 77084070 extent "ix, 358 p. :".
- 77084070 identifier "0805341021".
- 77084070 issued "1978".
- 77084070 issued "c1978.".
- 77084070 language "eng".
- 77084070 publisher "Menlo Park, Calif. : Benjamin/Cummings Pub. Co.,".
- 77084070 subject "658.8".
- 77084070 subject "HD69.N4 H55".
- 77084070 subject "Marketing.".
- 77084070 subject "New products.".
- 77084070 subject "Product management.".
- 77084070 title "Marketing a new product : its planning, development, and control / Robert D. Hisrich, Michael P. Peters.".
- 77084070 type "text".