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- 78000288 contributor B3246923.
- 78000288 created "1978 [c1931]".
- 78000288 date "1978 [c1931]".
- 78000288 date "1978".
- 78000288 dateCopyrighted "1978 [c1931]".
- 78000288 description "Custis, V. The place of ethics in the field of advertising.--Butler, R. S. What the advertiser owes the public--Calkins, E. E. The ethics of agency practice.--Weld, L. D. H. Honesty in fact finding.--Chase, S. The ethics of advertising as viewed by the consumer.--Greene, E. L. Promoting and maintaining ethical standards in advertising.".
- 78000288 description "Includes bibliographical references.".
- 78000288 extent "v, 134 p. ;".
- 78000288 identifier "040511169X :".
- 78000288 isPartOf "A Century of marketing".
- 78000288 issued "1978 [c1931]".
- 78000288 issued "1978".
- 78000288 language "eng".
- 78000288 publisher "New York : Arno Press,".
- 78000288 subject "659.1".
- 78000288 subject "Advertising.".
- 78000288 subject "Business ethics.".
- 78000288 subject "HF5831 .E7 1978".
- 78000288 tableOfContents "Custis, V. The place of ethics in the field of advertising.--Butler, R. S. What the advertiser owes the public--Calkins, E. E. The ethics of agency practice.--Weld, L. D. H. Honesty in fact finding.--Chase, S. The ethics of advertising as viewed by the consumer.--Greene, E. L. Promoting and maintaining ethical standards in advertising.".
- 78000288 title "The Ethical problems of modern advertising.".
- 78000288 type "text".