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- 79015536 contributor B3500987.
- 79015536 created "c1979.".
- 79015536 date "1979".
- 79015536 date "c1979.".
- 79015536 dateCopyrighted "c1979.".
- 79015536 description "Includes bibliographies.".
- 79015536 extent "vi, 129 p. :".
- 79015536 identifier "0877571236 (pbk.)".
- 79015536 issued "1979".
- 79015536 issued "c1979.".
- 79015536 language "eng".
- 79015536 publisher "Chicago, Ill. : American Marketing Association,".
- 79015536 subject "658.8/34".
- 79015536 subject "Focus groups.".
- 79015536 subject "HF5415.2 .F63 1979".
- 79015536 subject "Interviewing in marketing research.".
- 79015536 title "Focus group interviews : a reader / [edited by] James B. Higginbotham, Keith K. Cox.".
- 79015536 type "text".