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- 79016899 contributor B3502664.
- 79016899 created "c1980.".
- 79016899 date "1980".
- 79016899 date "c1980.".
- 79016899 dateCopyrighted "c1980.".
- 79016899 description "Includes bibliographies.".
- 79016899 extent "xii, 493 p. :".
- 79016899 identifier "0205067220 :".
- 79016899 issued "1980".
- 79016899 issued "c1980.".
- 79016899 language "eng".
- 79016899 publisher "Boston : Allyn and Bacon,".
- 79016899 subject "658.8".
- 79016899 subject "HF5415.13 .P38".
- 79016899 subject "Marketing Management.".
- 79016899 title "Perspectives on strategic marketing management / [edited by] Roger A. Kerin, Robert A. Peterson.".
- 79016899 type "text".