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- 80012436%2F%2Fr832 contributor B3738825.
- 80012436%2F%2Fr832 contributor B3738826.
- 80012436%2F%2Fr832 contributor B3738827.
- 80012436%2F%2Fr832 created "c1980.".
- 80012436%2F%2Fr832 date "1980".
- 80012436%2F%2Fr832 date "c1980.".
- 80012436%2F%2Fr832 dateCopyrighted "c1980.".
- 80012436%2F%2Fr832 description "Includes bibliographies and index.".
- 80012436%2F%2Fr832 extent "xi, 269 p. ;".
- 80012436%2F%2Fr832 identifier "0877571384".
- 80012436%2F%2Fr832 isPartOf "Proceedings series (American Marketing Association).".
- 80012436%2F%2Fr832 isPartOf "Proceedings series / American Marketing Association".
- 80012436%2F%2Fr832 issued "1980".
- 80012436%2F%2Fr832 issued "c1980.".
- 80012436%2F%2Fr832 language "eng".
- 80012436%2F%2Fr832 publisher "Chicago, Ill. : American Marketing Association,".
- 80012436%2F%2Fr832 subject "658.8 19".
- 80012436%2F%2Fr832 subject "HF5411 .T48".
- 80012436%2F%2Fr832 subject "Marketing Congresses.".
- 80012436%2F%2Fr832 title "Theoretical developments in marketing / [edited by] Charles W. Lamb, Patrick M. Dunne.".
- 80012436%2F%2Fr832 type "text".