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- 82002724%2F%2Fr85 contributor B4168273.
- 82002724%2F%2Fr85 created "c1982.".
- 82002724%2F%2Fr85 date "1982".
- 82002724%2F%2Fr85 date "c1982.".
- 82002724%2F%2Fr85 dateCopyrighted "c1982.".
- 82002724%2F%2Fr85 description "Bibliography: p. 333-344.".
- 82002724%2F%2Fr85 extent "xi, 355 p. :".
- 82002724%2F%2Fr85 identifier "053401156X :".
- 82002724%2F%2Fr85 isPartOf "Wadsworth series in mass communication".
- 82002724%2F%2Fr85 issued "1982".
- 82002724%2F%2Fr85 issued "c1982.".
- 82002724%2F%2Fr85 language "eng".
- 82002724%2F%2Fr85 publisher "Belmont, Calif. : Wadsworth Pub. Co.,".
- 82002724%2F%2Fr85 subject "384.55/4/0688 19".
- 82002724%2F%2Fr85 subject "Cable television Marketing.".
- 82002724%2F%2Fr85 subject "HE8689.6 .S85 1982".
- 82002724%2F%2Fr85 subject "Radio broadcasting Marketing.".
- 82002724%2F%2Fr85 subject "Television broadcasting Marketing.".
- 82002724%2F%2Fr85 title "Strategies in broadcast and cable promotion : commercial television, radio, cable, pay-television, public television / edited by Susan Tyler Eastman, Robert A. Klein.".
- 82002724%2F%2Fr85 type "text".