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- 82011516%2F%2Fr963 contributor B4179338.
- 82011516%2F%2Fr963 created "c1983.".
- 82011516%2F%2Fr963 date "1983".
- 82011516%2F%2Fr963 date "c1983.".
- 82011516%2F%2Fr963 dateCopyrighted "c1983.".
- 82011516%2F%2Fr963 description "Includes bibliographies.".
- 82011516%2F%2Fr963 extent "xiii, 483 p. :".
- 82011516%2F%2Fr963 identifier "0205079229 (pbk.)".
- 82011516%2F%2Fr963 issued "1983".
- 82011516%2F%2Fr963 issued "c1983.".
- 82011516%2F%2Fr963 language "eng".
- 82011516%2F%2Fr963 publisher "Boston : Allyn and Bacon,".
- 82011516%2F%2Fr963 subject "658.8 19".
- 82011516%2F%2Fr963 subject "HF5415.13 .P38 1983".
- 82011516%2F%2Fr963 subject "Marketing Management.".
- 82011516%2F%2Fr963 title "Perspectives on strategic marketing management / [edited by] Roger A. Kerin, Robert A. Peterson.".
- 82011516%2F%2Fr963 type "text".