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- 83005805 contributor B4394023.
- 83005805 contributor B4394024.
- 83005805 created "c1984.".
- 83005805 date "1984".
- 83005805 date "c1984.".
- 83005805 dateCopyrighted "c1984.".
- 83005805 description "Bibliography: p. 361-363.".
- 83005805 extent "xv, 368 p. :".
- 83005805 identifier "0534029140 :".
- 83005805 isPartOf "Wadsworth series in mass communication".
- 83005805 issued "1984".
- 83005805 issued "c1984.".
- 83005805 language "eng".
- 83005805 publisher "Belmont, Calif. : Wadsworth Pub. Co.,".
- 83005805 subject "659.14 19".
- 83005805 subject "Broadcast advertising.".
- 83005805 subject "Cable television advertising.".
- 83005805 subject "HF6146.B74 H44 1984".
- 83005805 title "Advertising in the broadcast and cable media / Elizabeth J. Heighton, Don R. Cunningham.".
- 83005805 type "text".