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- 86168788 contributor B5264495.
- 86168788 created "c1986.".
- 86168788 date "1986".
- 86168788 date "c1986.".
- 86168788 dateCopyrighted "c1986.".
- 86168788 description "Includes bibliographies.".
- 86168788 extent "ix, 319 p. :".
- 86168788 identifier "0201108445 (pbk.)".
- 86168788 issued "1986".
- 86168788 issued "c1986.".
- 86168788 language "eng".
- 86168788 publisher "Reading, Mass. : Addison-Wesley,".
- 86168788 subject "658.8 19".
- 86168788 subject "HF5415 .M29937 1986".
- 86168788 subject "Marketing Case studies.".
- 86168788 subject "Marketing.".
- 86168788 title "Marketing in action : readings and cases / [compiled by] Andrew M. Forman, David W. Cravens, Robert B. Woodruff.".
- 86168788 type "text".