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- 88062474 contributor B5658970.
- 88062474 created "c1989.".
- 88062474 date "1989".
- 88062474 date "c1989.".
- 88062474 dateCopyrighted "c1989.".
- 88062474 description "Includes bibliographical references and index.".
- 88062474 extent "xii, 285 p. :".
- 88062474 identifier "0844234753".
- 88062474 issued "1989".
- 88062474 issued "c1989.".
- 88062474 language "eng".
- 88062474 publisher "Lincolnwood, Ill., USA : NTC Business Books,".
- 88062474 subject "659.1/11 20".
- 88062474 subject "Mass media Planning Handbooks, manuals, etc.".
- 88062474 subject "Mass media Planning Software.".
- 88062474 subject "P95.815 .L36 1989".
- 88062474 title "Strategic media planning / Kent M. Lancaster, Helen E. Katz.".
- 88062474 type "text".