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- 93030670 alternative "Marketing management & strategy.".
- 93030670 contributor B6925448.
- 93030670 created "1994.".
- 93030670 date "1994".
- 93030670 date "1994.".
- 93030670 dateCopyrighted "1994.".
- 93030670 description "Includes bibliographical references and indexes.".
- 93030670 extent "xvii, 410 p. :".
- 93030670 identifier "0130653500 :".
- 93030670 issued "1994".
- 93030670 issued "1994.".
- 93030670 language "eng".
- 93030670 publisher "New York : Prentice Hall,".
- 93030670 subject "658.8 20".
- 93030670 subject "HF5415 .D753 1994".
- 93030670 subject "Marketing.".
- 93030670 title "Marketing management and strategy / Peter Doyle.".
- 93030670 type "text".