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- 93240617 contributor B7104448.
- 93240617 created "c1993.".
- 93240617 date "1993".
- 93240617 date "c1993.".
- 93240617 dateCopyrighted "c1993.".
- 93240617 description "Includes bibliographical references (p. 233-253).".
- 93240617 extent "xiv, 253 p. :".
- 93240617 identifier "3824401525".
- 93240617 issued "1993".
- 93240617 issued "c1993.".
- 93240617 language "ger".
- 93240617 publisher "Wiesbaden : Deutscher Universitäts-Verlag,".
- 93240617 subject "HF5415.153 .P74 1993".
- 93240617 subject "Marketing Management.".
- 93240617 subject "New products Management.".
- 93240617 title "Vorankündigung von Neuprodukten : strategisches Instrument der kommunikationspolitischen Markteinführung / Ulf D. Preukschat.".
- 93240617 type "text".