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- 94042550%2F%2Fr96 contributor B7207256.
- 94042550%2F%2Fr96 created "c1995.".
- 94042550%2F%2Fr96 date "1995".
- 94042550%2F%2Fr96 date "c1995.".
- 94042550%2F%2Fr96 dateCopyrighted "c1995.".
- 94042550%2F%2Fr96 description "Includes bibliographical references (p. 198-200) and index.".
- 94042550%2F%2Fr96 extent "xxi, 204 p. :".
- 94042550%2F%2Fr96 identifier "0077079000 (alk.k paper)".
- 94042550%2F%2Fr96 isPartOf "Marketing for professionals".
- 94042550%2F%2Fr96 isPartOf "McGraw-Hill marketing for professionals.".
- 94042550%2F%2Fr96 issued "1995".
- 94042550%2F%2Fr96 issued "c1995.".
- 94042550%2F%2Fr96 language "eng".
- 94042550%2F%2Fr96 publisher "London ; New York : McGraw-Hill,".
- 94042550%2F%2Fr96 subject "658.8 20".
- 94042550%2F%2Fr96 subject "Advertising.".
- 94042550%2F%2Fr96 subject "Communication in marketing.".
- 94042550%2F%2Fr96 subject "HF5415.123 .B37 1995".
- 94042550%2F%2Fr96 subject "Marketing research.".
- 94042550%2F%2Fr96 subject "Public relations.".
- 94042550%2F%2Fr96 title "Forensic marketing : optimizing results from marketing communication : the essential guide / Gavin Barrett.".
- 94042550%2F%2Fr96 type "text".