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- 96122659 contributor B7838562.
- 96122659 contributor B7838563.
- 96122659 created "1996.".
- 96122659 date "1996".
- 96122659 date "1996.".
- 96122659 dateCopyrighted "1996.".
- 96122659 extent "x, 364 p. :".
- 96122659 identifier "075062549X".
- 96122659 isPartOf "Marketing series (London, England). Professional development.".
- 96122659 isPartOf "The marketing series. Professional development".
- 96122659 issued "1996".
- 96122659 issued "1996.".
- 96122659 language "eng".
- 96122659 publisher "Oxford, OX ; Boston : Butterworth-Heinemann,".
- 96122659 subject "658.8/02 20".
- 96122659 subject "HD9980.5 .M388 1996".
- 96122659 subject "Service industries Marketing.".
- 96122659 subject "Service industries Planning.".
- 96122659 title "Marketing planning for services / Malcolm McDonald and Adrian Payne.".
- 96122659 type "text".