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- 99006310 contributor B8627968.
- 99006310 coverage "United States Politics and government 1993-2001.".
- 99006310 created "c1999.".
- 99006310 date "1999".
- 99006310 date "c1999.".
- 99006310 dateCopyrighted "c1999.".
- 99006310 description "Foreword by Makani Themba-Nixon I -- Preface -- Introduction -- Developing strategy -- Getting to know the media -- Thinking like a journalist: getting attention -- Thinking like an advocate: shaping the story -- Creating news -- Talking to journalists -- Editorial page strategies -- Other strategies: paid advertising, talk radio and the Internet -- Evaluation: how to tell if your media work is successful -- Conclusion -- Appendix A: Worksheets and exercises I -- Appendix B: Further resources.".
- 99006310 description "Includes bibliographical references (p. 141-142) and index.".
- 99006310 extent "xiv, 152 p. :".
- 99006310 identifier "0761919236 (alk. paper)".
- 99006310 identifier "0761919244 (pbk. : alk. paper)".
- 99006310 identifier 99006310-d.html.
- 99006310 identifier 99006310-t.html.
- 99006310 issued "1999".
- 99006310 issued "c1999.".
- 99006310 language "eng".
- 99006310 publisher "Thousand Oaks, Calif : Sage Publications,".
- 99006310 spatial "United States Politics and government 1993-2001.".
- 99006310 spatial "United States.".
- 99006310 subject "070.4/49324/0973 21".
- 99006310 subject "Advocacy advertising United States.".
- 99006310 subject "PN4888.P6 N48 1999".
- 99006310 subject "Press and politics United States.".
- 99006310 subject "Press and propaganda United States.".
- 99006310 subject "Social advocacy United States.".
- 99006310 tableOfContents "Foreword by Makani Themba-Nixon I -- Preface -- Introduction -- Developing strategy -- Getting to know the media -- Thinking like a journalist: getting attention -- Thinking like an advocate: shaping the story -- Creating news -- Talking to journalists -- Editorial page strategies -- Other strategies: paid advertising, talk radio and the Internet -- Evaluation: how to tell if your media work is successful -- Conclusion -- Appendix A: Worksheets and exercises I -- Appendix B: Further resources.".
- 99006310 title "News for a change : an advocate's guide to working with the media / Lawrence Wallack ... [et al.].".
- 99006310 type "text".