Matches in ScholarlyData for { <https://w3id.org/scholarlydata/inproceedings/www2008/paper/823> ?p ?o. }
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- 823 creator jasmine-novak.
- 823 creator jon-kleinberg.
- 823 creator lars-backstrom.
- 823 creator ravi-kumar.
- 823 type InProceedings.
- 823 label "Spatial Variation in Search Engine Queries".
- 823 sameAs 823.
- 823 abstract "Local aspects of Web search --- associating Web content and queries with geography --- is a topic of growing interest. However, the underlying question of how spatial variation is manifested in search queries is still not well understood. Here we develop a probabilistic framework for quantifying such spatial variation; on complete Yahoo! query logs, we find that our model is able to localize large classes of queries to within a few miles of their natural centers based only on the distribution of activity for the query. Our model provides not only an estimate of a query's geographic center, but also a measure of its spatial dispersion, indicating whether it has highly local interest or broader regional or national appeal. We also show how variations on our model can track geographically shifting topics over time, annotate a map with each location's ``distinctive queries,'' and delineate the ``spheres of influence'' for competing queries in the same general domain.".
- 823 hasAuthorList authorList.
- 823 hasTopic World_Wide_Web.
- 823 isPartOf proceedings.
- 823 keyword "geolocation".
- 823 keyword "local search".
- 823 keyword "query-log analysis".
- 823 title "Spatial Variation in Search Engine Queries".