Matches in ScholarlyData for { <https://w3id.org/scholarlydata/inproceedings/www2008/paper/956> ?p ?o. }
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- 956 creator ariel-fuxman.
- 956 creator kannan-achan.
- 956 creator panayiotis-tsaparas.
- 956 creator rakesh-agrawal.
- 956 type InProceedings.
- 956 label "Using the Wisdom of the Crowds for Keyword Generation".
- 956 sameAs 956.
- 956 abstract "In the sponsored search model, search engines are paid by businesses that are interested in displaying ads for their site alongside the search results. Businesses bid for different keywords, and their ad is displayed when the keyword is queried to the search engine. An important problem in this process is \emph{keyword generation}: given a business that is interested in being advertised with respect to a specific concept, suggest keywords that are related to this concept. We address this problem by making use of the query logs of the search engine. We identify queries related to a concept by exploiting the associations between queries and URLs as they are captured by the user's clicks. These queries form good keyword suggestions since they capture the ``wisdom of the crowd'' as to what is related to a site, and they can be directly monetized. We formulate the problem as a semi-supervised learning problem, and we propose two different algorithms within the Markov Random Field model. We perform extensive experiments with real query logs and we demonstrate that our algorithms can scale for large query logs, and produce meaningful results.".
- 956 hasAuthorList authorList.
- 956 hasTopic World_Wide_Web.
- 956 isPartOf proceedings.
- 956 keyword "click logs".
- 956 keyword "keyword generation".
- 956 keyword "markov random fields".
- 956 keyword "random walks".
- 956 title "Using the Wisdom of the Crowds for Keyword Generation".