Matches in ScholarlyData for { <https://w3id.org/scholarlydata/inproceedings/www2009/paper/104> ?p ?o. }
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- 104 type InProceedings.
- 104 label "Analyzing Seller Practices in a Brazilian Marketplace".
- 104 sameAs 104.
- 104 abstract "E-commerce is growing at an exponential rate. In the last decade, there has been an explosion of online commercial activity enabled by World Wide Web (WWW). These days, many consumers are less attracted to online auctions, preferring to buy merchandise quickly using fixed-price negotiations. Sales at Amazon.com, the leader in online sales of fixed-price goods, rose 37% in the first quarter of 2008. At eBay, where auctions make up 58% of the site's sales, revenue rose 14%. In Brazil, probably by cultural influence, online auctions are not been popular. This work presents a characterization and analysis of fixed-price online negotiations. Using actual data from a Brazilian marketplace, we analyze seller practices, considering seller profiles and strategies. We show that different sellers adopt strategies according to their interests, abilities and experience. Moreover, we confirm that choosing a selling strategy is not simple, since it is important to consider the seller's characteristics to evaluate the applicability of a strategy. The work also provides a comparative analysis of some selling practices in Brazil with popular worldwide marketplaces.".
- 104 hasAuthorList authorList.
- 104 isPartOf proceedings.
- 104 keyword "WWW in lbero-America".
- 104 title "Analyzing Seller Practices in a Brazilian Marketplace".