Matches in ScholarlyData for { <https://w3id.org/scholarlydata/inproceedings/www2009/paper/106> ?p ?o. }
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- 106 type InProceedings.
- 106 label "Competitive Analysis from Click-Through Log".
- 106 sameAs 106.
- 106 abstract "Existing keyword suggestion tools from various search engine companies could automatically suggest keywords related to the advertisers' products or services, counting in simple statistics of the keywords, such as search volume, cost per click (CPC), etc. However, the nature of the generalized Second Price Auction suggests that better understanding the competitors' keyword selection and bidding strategies better helps to win the auction, other than only relying on general search statistics. In this paper, we propose a novel keyword suggestion strategy, called Competitive Analysis, to explore the keyword based competition relationships among advertisers and eventually help advertisers to build campaigns with better performance. The experimental results demonstrate that the proposed Competitive Analysis can both help advertisers to promote their product selling and generate more revenue to the search engine companies.".
- 106 hasAuthorList authorList.
- 106 isPartOf proceedings.
- 106 keyword "Poster Session".
- 106 title "Competitive Analysis from Click-Through Log".