Matches in ScholarlyData for { <https://w3id.org/scholarlydata/inproceedings/www2009/paper/127> ?p ?o. }
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- 127 type InProceedings.
- 127 label "Towards Intent-Driven Bidterm Suggestion".
- 127 sameAs 127.
- 127 abstract "In online advertising, pervasive in commercial search engines, advertisers typically bid on few terms, and the scarcity of data makes ad matching difficult. Suggesting additional bidterms can significantly improve ad clickability and conversion rates. In this paper, we present a large-scale bidterm suggestion system that models an advertiser's intent and finds new bidterms consistent with that intent. Preliminary experiments show that our system significantly increases the coverage of a state of the art production system used at Yahoo while maintaining comparable precision.".
- 127 hasAuthorList authorList.
- 127 isPartOf proceedings.
- 127 keyword "Poster Session".
- 127 title "Towards Intent-Driven Bidterm Suggestion".