Matches in ScholarlyData for { <https://w3id.org/scholarlydata/inproceedings/www2009/paper/40> ?p ?o. }
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- 40 type InProceedings.
- 40 label "Quicklink Selection for Navigational Query Results".
- 40 sameAs 40.
- 40 abstract "Quicklinks for a website are navigational shortcuts displayed below the website homepage on a search results page, and that let the users directly jump to selected points inside the website. Since the real-estate on a search results page is constrained and valuable, picking the best set of quicklinks to maximize the benefits for a majority of the users becomes an important problem for search engines. Using user browsing trails obtained from browser toolbars, and a simple probabilistic model, we formulate the quicklink selection problem as a combinatorial optimizaton problem. We first demonstrate the hardness of the objective, and then propose an algorithm that is provably within a factor of (1 − 1/e) of the optimal. We also propose a different algorithm that works on trees and that can find the optimal solution; unlike the previous algorithm, this algorithm can incorporate natural constraints on the set of chosen quicklinks. The efficacy of our methods is demonstrated via empirical results on both a manually labeled set of websites and a set for which quicklink click-through rates for several webpages were obtained from a real-world search engine.".
- 40 hasAuthorList authorList.
- 40 isPartOf proceedings.
- 40 keyword "Search".
- 40 title "Quicklink Selection for Navigational Query Results".