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- 416 creator andrew-tomkins.
- 416 creator ravi-kumar.
- 416 type InProceedings.
- 416 label "A Characterization of Online Search Behavior".
- 416 sameAs 416.
- 416 abstract "In this paper, we undertake a large-scale study of online user behavior based on search and toolbar logs. We propose a new \emph{CCS taxonomy} of pageviews consisting of Content (news, portals, games, verticals, multimedia), Communication (email, social networking, forums, blogs, chat), and Search (web search, item search, multimedia search). We show that roughly half of all pageviews online are content, $1/3$ are communications, and the remaining $1/6$ are search. We then study the extent to which pages of certain types are revisited by the same user over time, and the mechanisms by which users move from page to page, within and across hosts, and within and across page types. Finally, we characterize behavior within the three primary branches of our taxonomy.".
- 416 hasAuthorList authorList.
- 416 isPartOf proceedings.
- 416 keyword "User models".
- 416 keyword "click logs".
- 416 keyword "personalization".
- 416 keyword "query logs".
- 416 title "A Characterization of Online Search Behavior".