Matches in ScholarlyData for { <https://w3id.org/scholarlydata/inproceedings/www2012/poster/201> ?p ?o. }
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- 201 creator mitali-gupta.
- 201 creator tak-yan.
- 201 creator ye-chen.
- 201 type InProceedings.
- 201 label "Fast Query Evaluation for Ad Retrieval".
- 201 sameAs 201.
- 201 abstract "We describe a fast query evaluation method for ad document retrieval in online advertising, based upon the classic WAND algorithm. The key idea is to localize per-topic term upper bounds into homogeneous ad groups. Our approach is not only theoretically motivated by a topical mixture model; but empirically justified by the characteristics of the ad domain, that is, short and semantically focused documents with natural hierarchy. We report experimental results using artificial and real-world query-ad retrieval data, and show that the tighter-bound WAND outperforms the traditional approach by 35.4% reduction in number of full evaluations.".
- 201 hasAuthorList authorList.
- 201 isPartOf proceedings.
- 201 isPartOf proceedings.
- 201 keyword "Query evaluation".
- 201 keyword "WAND".
- 201 keyword "ad relevance".
- 201 keyword "ad selection".
- 201 keyword "efficiency".
- 201 keyword "mixture models".
- 201 title "Fast Query Evaluation for Ad Retrieval".