Matches in ScholarlyData for { <https://w3id.org/scholarlydata/inproceedings/www2012/poster/263> ?p ?o. }
Showing items 1 to 17 of
17
with 100 items per page.
- 263 creator aaron-flores.
- 263 creator jaimie-kwon.
- 263 creator joel-barajas.
- 263 creator marius-holtan.
- 263 creator ramakrishna-akella.
- 263 creator victor-andrei.
- 263 type InProceedings.
- 263 label "Impact of Ad Impressions on Dynamic Commercial Actions: Value Attribution in Marketing Campaigns".
- 263 sameAs 263.
- 263 abstract "We develop a method to estimate the impact of ad impressions on commercial actions dynamically without cookies. We analyze 2,885 campaigns for 1,251 products from the Advertising.com ad network. We compare our method with A/B testing for 2 campaigns, and with a synthetic dataset.".
- 263 hasAuthorList authorList.
- 263 isPartOf proceedings.
- 263 isPartOf proceedings.
- 263 keyword "Campaign Evaluation".
- 263 keyword "Computational Advertising".
- 263 keyword "Time Series".
- 263 title "Impact of Ad Impressions on Dynamic Commercial Actions: Value Attribution in Marketing Campaigns".