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- 01GQ7SYMS927T7EHPK5PK50RJ4 classification A1.
- 01GQ7SYMS927T7EHPK5PK50RJ4 date "2022".
- 01GQ7SYMS927T7EHPK5PK50RJ4 language "eng".
- 01GQ7SYMS927T7EHPK5PK50RJ4 type journalArticle.
- 01GQ7SYMS927T7EHPK5PK50RJ4 hasPart 01HX9DB1YWBDAXCWV0DG7C4V8E.pdf.
- 01GQ7SYMS927T7EHPK5PK50RJ4 subject "Business and Economics".
- 01GQ7SYMS927T7EHPK5PK50RJ4 doi "10.2501/jar-2022-012".
- 01GQ7SYMS927T7EHPK5PK50RJ4 issn "0021-8499".
- 01GQ7SYMS927T7EHPK5PK50RJ4 issn "1740-1909".
- 01GQ7SYMS927T7EHPK5PK50RJ4 issue "2".
- 01GQ7SYMS927T7EHPK5PK50RJ4 volume "62".
- 01GQ7SYMS927T7EHPK5PK50RJ4 abstract "Addressable advertising on television opens the door to better targeting and measurement of television advertising campaigns, but gaining access to consumer data is paramount for this new technology. This article aims to examine consumer willingness to disclose personal information in the context of addressable advertising by applying privacy calculus theory. The authors administered a survey to 1,858 participants, examining the influence of both personal and situational factors on consumer willingness to disclose information. Personalization value is the strongest antecedent of willingness to disclose data, followed by privacy concerns and institutional trust. The authors suggest how situational factors such as type of data and customer benefits, which are controllable by companies, influence individuals’ willingness to disclose information and how they might balance each other.".
- 01GQ7SYMS927T7EHPK5PK50RJ4 author 2924BE4A-F0EE-11E1-A9DE-61C894A0A6B4.
- 01GQ7SYMS927T7EHPK5PK50RJ4 author urn:uuid:81818d6b-29e6-4237-b114-958ad9836558.
- 01GQ7SYMS927T7EHPK5PK50RJ4 author urn:uuid:c7314416-2de8-41c2-8afa-3e4bdcc34d49.
- 01GQ7SYMS927T7EHPK5PK50RJ4 dateCreated "2023-01-20T14:40:03Z".
- 01GQ7SYMS927T7EHPK5PK50RJ4 dateModified "2024-10-29T18:56:04Z".
- 01GQ7SYMS927T7EHPK5PK50RJ4 name "What makes consumers willing to share their data in addressable TV advertising? The influence of personal and situational factors on consumer willingness to disclose information".
- 01GQ7SYMS927T7EHPK5PK50RJ4 pagination urn:uuid:951a2ba8-1f30-4451-a44c-9e176dcfdca7.
- 01GQ7SYMS927T7EHPK5PK50RJ4 sameAs LU-01GQ7SYMS927T7EHPK5PK50RJ4.
- 01GQ7SYMS927T7EHPK5PK50RJ4 sourceOrganization urn:uuid:862e7d7d-eb03-456e-96c2-83f8d7b1ece9.
- 01GQ7SYMS927T7EHPK5PK50RJ4 type A1.