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- 01H6H3J3FZH2EWAVRS3E2CRAXK classification A1.
- 01H6H3J3FZH2EWAVRS3E2CRAXK date "2024".
- 01H6H3J3FZH2EWAVRS3E2CRAXK language "eng".
- 01H6H3J3FZH2EWAVRS3E2CRAXK type journalArticle.
- 01H6H3J3FZH2EWAVRS3E2CRAXK hasPart 01H6H46FF423BRWVRQ1PGRQ3VR.docx.
- 01H6H3J3FZH2EWAVRS3E2CRAXK hasPart 01H6H4FA5ADXNKPE57CENNQGXB.docx.
- 01H6H3J3FZH2EWAVRS3E2CRAXK hasPart 01H8KZRHYVAQ6DXE2YYZAVXX92.pdf.
- 01H6H3J3FZH2EWAVRS3E2CRAXK subject "Business and Economics".
- 01H6H3J3FZH2EWAVRS3E2CRAXK doi "10.1002/hrm.22187".
- 01H6H3J3FZH2EWAVRS3E2CRAXK issn "0090-4848".
- 01H6H3J3FZH2EWAVRS3E2CRAXK issn "1099-050X".
- 01H6H3J3FZH2EWAVRS3E2CRAXK issue "1".
- 01H6H3J3FZH2EWAVRS3E2CRAXK volume "63".
- 01H6H3J3FZH2EWAVRS3E2CRAXK abstract "Employees play a central role in organizational functioning and representation. HR managers thus strive to create an attractive employer image that stimulates employees' attachment and ambassadorship. However, presently, there is limited research about how employees perceive and react toward their organization's employer brand. More importantly, the studies available have focused on content attributes only (i.e., instrumental and symbolic image dimensions). This has resulted in limited (content-based) understanding of the construct and failure to incorporate its branding-related aspects (process attributes) which represent the crux of employer branding theory. Thus, using the HRM system strength theory and employer branding literature, this article examines three process characteristics (i.e., employer brand distinctiveness, consistency, and consensus) vis-à-vis instrumental and symbolic content attributes to understand employee reactions (i.e., employer attractiveness, organizational identification, and employee ambassadorship). Data were collected at two times through Prolific Academic with 254 UK and US employees. Results suggest that employer brand process attributes are valuable sources to enhance employees' identification with their organization. Moreover, distinctiveness and consistency seem especially instrumental in enhancing employees' attractiveness perceptions and display of positive ambassadorship. In addition, the process attributes explain significant incremental and unique variance beyond content attributes in employee reactions.".
- 01H6H3J3FZH2EWAVRS3E2CRAXK author 268AF720-514D-11E7-8EE4-72D9AD28A064.
- 01H6H3J3FZH2EWAVRS3E2CRAXK author F603379E-F0ED-11E1-A9DE-61C894A0A6B4.
- 01H6H3J3FZH2EWAVRS3E2CRAXK dateCreated "2023-07-29T15:16:35Z".
- 01H6H3J3FZH2EWAVRS3E2CRAXK dateModified "2024-12-12T20:50:59Z".
- 01H6H3J3FZH2EWAVRS3E2CRAXK name "Beyond employer brand content : the role of employer brand process attributes in understanding employees' reactions toward their employer".
- 01H6H3J3FZH2EWAVRS3E2CRAXK pagination urn:uuid:fcd930ca-8ded-4b37-9a87-43d0af201995.
- 01H6H3J3FZH2EWAVRS3E2CRAXK sameAs LU-01H6H3J3FZH2EWAVRS3E2CRAXK.
- 01H6H3J3FZH2EWAVRS3E2CRAXK sourceOrganization urn:uuid:598a94ee-d725-4aa2-b613-b2a84715fa6a.
- 01H6H3J3FZH2EWAVRS3E2CRAXK type A1.