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- 01HD3JCWJMW7NNFBFX3RPKNXC8 classification C3.
- 01HD3JCWJMW7NNFBFX3RPKNXC8 date "2023".
- 01HD3JCWJMW7NNFBFX3RPKNXC8 language "eng".
- 01HD3JCWJMW7NNFBFX3RPKNXC8 type conference.
- 01HD3JCWJMW7NNFBFX3RPKNXC8 hasPart 01HD3MCVESJHK49TWNZKQW2YFH.pdf.
- 01HD3JCWJMW7NNFBFX3RPKNXC8 hasPart 01JC2ZJQP973F3T59HS5M6RQDZ.pdf.
- 01HD3JCWJMW7NNFBFX3RPKNXC8 subject "Agriculture and Food Sciences".
- 01HD3JCWJMW7NNFBFX3RPKNXC8 presentedAt urn:uuid:d4614ccf-973b-4f14-8c51-af0a17f3d277.
- 01HD3JCWJMW7NNFBFX3RPKNXC8 abstract "The OECD projects that by 2031, meat supplies will elevate to almost 400 MT to meet global demands, correspondingly increasing total greenhouse gas (GHG) emissions by 9%. Meat consumption has been associated with many health adversities, such as diabetes and cardiovascular disease. The environmental and health challenges related to meat production and consumption have thus contributed to the rise of new plant-based food (PBF) products. In Europe, the market growth of PBF products is encouraging, with a total sales value of around EUR 3.6 billion in 2020. Plant-based meats (PBM) are some of the most popularly developed PBF products, with countries such as France, Germany, the Netherlands and Sweden already producing and marketing their own PBM products to European consumers. However, European consumers’ acceptance of PBM products is generally lower than conventional meat. One of the barriers to PBF consumption is related to consumers’ information needs, but social media (SM) can nowadays help alleviate these needs through information dissemination. Therefore, the objective of this study is to investigate whether consumers’ SM involvement mediates the relationship between consumers’ pro-meat-reduction attitudes and their PBM purchase intention. Data were collected from European countries (AT, DK, FR, DE, IT, NL, PL, RO, ES, UK), with a total of 4589 omnivore respondents. Linear regression with mediation analyses was conducted via SPSS PROCESS v4.2 with pro-meat reduction attitudes as the independent variable and PBM purchase intention as the dependent variable. Two SM-related variables, namely likelihood to use SM to find PBF information and trust towards PBF information from SM were utilized as the mediators. Preliminary analyses showed that SM-related variables partially mediated the pro-meat reduction attitudes towards PBM purchase intention. The result suggests SM can be a driver to satisfy consumers’ need of information regarding PBF products and increase their purchase intentions.".
- 01HD3JCWJMW7NNFBFX3RPKNXC8 author 017DC454-F0EE-11E1-A9DE-61C894A0A6B4.
- 01HD3JCWJMW7NNFBFX3RPKNXC8 author 3a769f96-dc1e-11ea-ae39-f0ca38b0eac9.
- 01HD3JCWJMW7NNFBFX3RPKNXC8 author F86FC650-F0ED-11E1-A9DE-61C894A0A6B4.
- 01HD3JCWJMW7NNFBFX3RPKNXC8 author fce8a282-7efb-11ec-a1f8-e040668addde.
- 01HD3JCWJMW7NNFBFX3RPKNXC8 author urn:uuid:5f802538-06e1-4509-a918-4cd6e2b83d40.
- 01HD3JCWJMW7NNFBFX3RPKNXC8 author urn:uuid:654af21e-45e7-4fb9-a9a5-247e3c3b059e.
- 01HD3JCWJMW7NNFBFX3RPKNXC8 author urn:uuid:db19ebd6-087a-499d-becd-08671a7f8e9b.
- 01HD3JCWJMW7NNFBFX3RPKNXC8 dateCreated "2023-10-19T08:56:23Z".
- 01HD3JCWJMW7NNFBFX3RPKNXC8 dateModified "2024-12-12T21:08:57Z".
- 01HD3JCWJMW7NNFBFX3RPKNXC8 name "European consumers’ purchase intentions towards plant-based meat products : the mediation effect of social media involvement".
- 01HD3JCWJMW7NNFBFX3RPKNXC8 pagination urn:uuid:6ac72203-66ec-4ca6-8ea3-a1de04b64993.
- 01HD3JCWJMW7NNFBFX3RPKNXC8 sameAs LU-01HD3JCWJMW7NNFBFX3RPKNXC8.
- 01HD3JCWJMW7NNFBFX3RPKNXC8 sourceOrganization urn:uuid:203a6574-3bc2-4fe0-852f-7623250a747e.
- 01HD3JCWJMW7NNFBFX3RPKNXC8 type C3.