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- aggregation classification "B2".
- aggregation creator person.
- aggregation creator person.
- aggregation creator person.
- aggregation date "2011".
- aggregation format "application/pdf".
- aggregation hasFormat 1045370.bibtex.
- aggregation hasFormat 1045370.csv.
- aggregation hasFormat 1045370.dc.
- aggregation hasFormat 1045370.didl.
- aggregation hasFormat 1045370.doc.
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- aggregation hasFormat 1045370.mods.
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- aggregation hasFormat 1045370.yaml.
- aggregation isPartOf urn:isbn:9783834931344.
- aggregation language "eng".
- aggregation publisher "Gabler".
- aggregation rights "I have transferred the copyright for this publication to the publisher".
- aggregation subject "Social Sciences".
- aggregation title "The effectiveness of regulatory (in)congruency: the moderating role of the message's rationality versus emotionality".
- aggregation abstract "The impact of four different messages on 284 consumers’ attitude toward the ad (Aad), attitude toward the brand (Ab) and purchase intention (PI) was investigated by a 2 (message frame) x 2 (message type) x 2 (self-regulatory focus) between-subjects design. Results showed that, when a message is emotional, prevention-focused individuals indicate a higher Aad, Ab, and PI when the message is made incongruent (as opposed to congruent) to their self-regulatory focus. When a rational message is shown, promotion-focused individuals indicate a higher Aad, Ab, and PI when the message is made congruent (as opposed to incongruent) to their self-regulatory focus.".
- aggregation authorList BK1370647.
- aggregation volume "2".
- aggregation aggregates 1045371.
- aggregation isDescribedBy 1045370.
- aggregation similarTo LU-1045370.