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- aggregation classification "C1".
- aggregation creator person.
- aggregation creator person.
- aggregation creator person.
- aggregation creator person.
- aggregation date "2011".
- aggregation format "application/pdf".
- aggregation hasFormat 1886961.bibtex.
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- aggregation hasFormat 1886961.dc.
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- aggregation hasFormat 1886961.doc.
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- aggregation hasFormat 1886961.xls.
- aggregation hasFormat 1886961.yaml.
- aggregation language "eng".
- aggregation rights "I have transferred the copyright for this publication to the publisher".
- aggregation subject "Social Sciences".
- aggregation title "Girls will be girls?: a study into differences in game design preferences across gender and player types".
- aggregation abstract "Gaming is rapidly gaining popularity as a pastime among women. One explanation for this could be the industry’s targeting of female gamers through specific ‘girl game’ releases. This would imply that there are a priori differences in game design preferences between female and male gamers. The purpose of the present study is to explore these differences to see whether there is a mediating effect of previous experience with certain game genres on subsequent design preferences of male and female gamers. More particularly, we distinguish between ‘core’ genre players (CP) and ‘non-core’ genre players (NCP). Respondents who play shooters, fighting, action-adventure, sports, survival horror racing, role-playing, strategy or MMO games at least once a week are considered as core genre players. We expect that gender differences in game design preferences diminish among core players because of more similar interests and experience. By means of a 2*2 ANOVA design using an online survey, we examine the main effects of gender, core genre players (CP/NCP) and the interaction effects between both independent variables. We focus upon game design preferences concerning violence, level of game complexity, sexual representation of female game characters, avatar customization, game setting, humor and other ingame elements. The results show that game preferences of male CP, female CP and male NCP are generally in line with one another whereas those of female NCP differ more significantly.".
- aggregation authorList BK99521.
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