Matches in UGent Biblio for { <https://biblio.ugent.be/publication/2005484#aggregation> ?p ?o. }
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- aggregation classification "C1".
- aggregation creator B131791.
- aggregation creator person.
- aggregation creator person.
- aggregation date "2011".
- aggregation format "application/pdf".
- aggregation hasFormat 2005484.bibtex.
- aggregation hasFormat 2005484.csv.
- aggregation hasFormat 2005484.dc.
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- aggregation hasFormat 2005484.doc.
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- aggregation hasFormat 2005484.mods.
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- aggregation language "eng".
- aggregation publisher "Ghent University, Department of Communication studies".
- aggregation rights "I have retained and own the full copyright for this publication".
- aggregation subject "Business and Economics".
- aggregation title "The effect of flow on implicit memory of in-game brand placements".
- aggregation abstract "The present study investigates the impact of game evoked flow and placement prominence on implicit brand memory of in-game brand placements. The results demonstrate that experiencing a state of flow while gaming, contributes to the cognitive processing of in-game brand placements, leading to higher implicit memory rates. However, this positive effect is observed only for a high involvement product category. Additionally, an interaction effect between flow and placement prominence indicates that placement prominence also moderates the relationship between flow and implicit memory. Limitations and further research directions are discussed.".
- aggregation authorList BK338097.
- aggregation aggregates 2005543.
- aggregation isDescribedBy 2005484.
- aggregation similarTo LU-2005484.