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- aggregation classification "C1".
- aggregation creator person.
- aggregation creator person.
- aggregation date "2011".
- aggregation format "application/pdf".
- aggregation hasFormat 2064943.bibtex.
- aggregation hasFormat 2064943.csv.
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- aggregation isPartOf urn:issn:0098-9258.
- aggregation language "eng".
- aggregation publisher "Association for Consumer Research".
- aggregation rights "I have transferred the copyright for this publication to the publisher".
- aggregation subject "Business and Economics".
- aggregation title "I show you only who I am if needed: identity signaling as a result of the interaction between personal motives and situational factors".
- aggregation abstract "In three studies we show that the positive relationship between identity signaling and need for public recognition only exists if need for public recognition is activated by the environment. Identity signaling is the result of the interplay between brands, the explicitness of the brand logo and the environment in which brands and brand logos are presented.".
- aggregation authorList BK238874.
- aggregation volume "38".
- aggregation aggregates 2107968.
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