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- aggregation classification "C1".
- aggregation creator B74995.
- aggregation creator B74996.
- aggregation creator person.
- aggregation creator person.
- aggregation creator person.
- aggregation date "2012".
- aggregation format "application/pdf".
- aggregation hasFormat 2950819.bibtex.
- aggregation hasFormat 2950819.csv.
- aggregation hasFormat 2950819.dc.
- aggregation hasFormat 2950819.didl.
- aggregation hasFormat 2950819.doc.
- aggregation hasFormat 2950819.json.
- aggregation hasFormat 2950819.mets.
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- aggregation hasFormat 2950819.txt.
- aggregation hasFormat 2950819.xls.
- aggregation hasFormat 2950819.yaml.
- aggregation language "eng".
- aggregation rights "I have retained and own the full copyright for this publication".
- aggregation subject "Social Sciences".
- aggregation title "Brand placement in music videos: the effect of brand prominence and artist connectedness on brand recall and brand attitude".
- aggregation abstract "This study uses a 2 by 2 between subjects factorial design to investigate the impact of brand prominence and artist connectedness on brand placement effectiveness in music videos. The results show that brand prominence has a positive effect on brand recall, regardless of the respondents’ connectedness to the artist. Furthermore, when respondents do not identify themselves with the artist, brand prominence does not influence brand attitude, but when respondents identify themselves with the artist in the music video, the attitude toward the music video is higher for prominent than for subtle brands.".
- aggregation authorList BK191127.
- aggregation aggregates 2956208.
- aggregation isDescribedBy 2950819.
- aggregation similarTo LU-2950819.