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- aggregation classification "A1".
- aggregation creator B184788.
- aggregation creator person.
- aggregation date "2012".
- aggregation format "application/pdf".
- aggregation hasFormat 3121590.bibtex.
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- aggregation isPartOf urn:issn:0022-2437.
- aggregation language "eng".
- aggregation rights "I have transferred the copyright for this publication to the publisher".
- aggregation subject "Business and Economics".
- aggregation title "Misresponse to reversed and negated items in surveys: a review".
- aggregation abstract "There are important advantages to including reversed items in questionnaires (e.g., control of acquiescence, disruption of nonsubstantive responding, better coverage of the domain of content of a construct), but reversed items can also lead to measurement problems (e.g., low measure reliability, complex factor structures). The authors advocate the continued use of reversed items in measurement instruments but also argue that they should be used with caution. To help researchers improve their scale construction practices, the authors provide a comprehensive review of the literature on reversed and negated items and offer recommendations about their use in questionnaires. The theoretical discussion is supplemented with data on 1330 items from measurement scales that have appeared in Journal of Marketing Research and Journal of Consumer Research.".
- aggregation authorList BK442437.
- aggregation endPage "747".
- aggregation issue "5".
- aggregation startPage "737".
- aggregation volume "49".
- aggregation aggregates 3152334.
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