Matches in UGent Biblio for { <https://biblio.ugent.be/publication/3151139#aggregation> ?p ?o. }
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- aggregation classification "C1".
- aggregation creator person.
- aggregation date "2011".
- aggregation format "application/pdf".
- aggregation hasFormat 3151139.bibtex.
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- aggregation hasFormat 3151139.txt.
- aggregation hasFormat 3151139.xls.
- aggregation hasFormat 3151139.yaml.
- aggregation language "eng".
- aggregation rights "I have transferred the copyright for this publication to the publisher".
- aggregation subject "Business and Economics".
- aggregation title "The effect of background cues on green consumers".
- aggregation abstract "Green imagery, used as background visuals in advertising, is supposed to elicit virtual nature experiences. These affect both product and brand perceptions as well as brand attitudes. We investigated if this positive effect would be enhanced for consumers with pro-environmental attitudes. To examine this we manipulated the visuals used as background in a clothing advertisement. The main positive effect of green background imagery on attitudes and perception was replicated. However, contrary to expectations, it was the non-green background cue that had a more positive effect for green consumers. Possible explanations and avenues for future research are discussed.".
- aggregation authorList BK250930.
- aggregation endPage "7".
- aggregation startPage "1".
- aggregation aggregates 3151449.
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