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- aggregation classification "C3".
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- aggregation creator person.
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- aggregation date "2007".
- aggregation hasFormat 529311.bibtex.
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- aggregation language "eng".
- aggregation publisher "IAMCR".
- aggregation rights "I don't know the status of the copyright for this publication".
- aggregation subject "Social Sciences".
- aggregation title "To read or not to read: or how the Flemish Government helps to sustain the future newspaper reader market".
- aggregation abstract "In most European countries, the newspaper market is facing a drop in circulation and readership figures. This is a downward trend difficult to reverse. Furthermore, research into how people spend their time has shown that despite a greater amount of free time, young people in particular spend a decreasing amount of time reading newspapers. Publishers are therefore employing a variety of strategies to try to reach these young readers. In addition to adapting the look and content of the ‘newspaper’ product, another important strategy is to support projects aimed to promote reading. This strategy has received support from the government, which is seeking more good-quality long-term alternatives to press subsidies. The Flemish Government’s ‘Media’ Policy Document explicitly states in point 3.2 (p. 20) that the Flemish Government would like to create a context and conditions within which each individual will be able to fully participate in the information society. To this end, the policy document states that it is necessary to remove obstacles blocking access to both new media and classic media (Flemish Government, 2005-2006, www.jsp.vlaamsparlement.be/docs/stukken/2005-2006). During the 2003-2004 academic year, the Kranten in de Klas (KiK – Newspapers in the Classroom) project was once again introduced, now with financial support from the government. For the first operational year of the project, the government contributed €500,000 and invested in academic research into how the project was received by the young people and teachers who participated. The results of this study clearly demonstrated the potential of socialisation initiatives which promote reading. As a result, the investment programme for alternative press support was continued for two subsequent years. Recently, the Flemish government decided to substantially increase its contribution to €1.2 million, which will make it possible to considerably expand the original target group (students aged 16-18), adding other age groups and other social groups such as the so-called ‘groups at risk’. These ‘groups at risk’ are defined as newcomers to a society whose native language is other than the dominant language, and adults in special education programs. The expansion of the KiK project to include groups at risk and other age categories signals the value and growth potential of projects like Newspapers in Education (Kranten in de Klas). The academic research being conducted by Ghent University emphasizes the changes in attitude among the participants. In this article, we will be present some of the results of the most recent research, including students in the age of 12 to 18 years old from all different segments of the educational program in Flanders.".
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