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- aggregation classification "B2".
- aggregation creator person.
- aggregation creator person.
- aggregation date "2008".
- aggregation hasFormat 691878.bibtex.
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- aggregation isPartOf urn:isbn:9789826184935.
- aggregation language "eng".
- aggregation publisher "Silabo".
- aggregation subject "Business and Economics".
- aggregation title "The effectiveness of telescopic TV ads delivered via interactive digital TV: the impact of the amount of information and the level of interactivity on brand responses".
- aggregation authorList BK1425246.
- aggregation endPage "326".
- aggregation startPage "309".
- aggregation isDescribedBy 691878.
- aggregation similarTo LU-691878.