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- aggregation classification "C1".
- aggregation creator person.
- aggregation creator person.
- aggregation creator person.
- aggregation date "2009".
- aggregation hasFormat 720252.bibtex.
- aggregation hasFormat 720252.csv.
- aggregation hasFormat 720252.dc.
- aggregation hasFormat 720252.didl.
- aggregation hasFormat 720252.doc.
- aggregation hasFormat 720252.json.
- aggregation hasFormat 720252.mets.
- aggregation hasFormat 720252.mods.
- aggregation hasFormat 720252.rdf.
- aggregation hasFormat 720252.ris.
- aggregation hasFormat 720252.txt.
- aggregation hasFormat 720252.xls.
- aggregation hasFormat 720252.yaml.
- aggregation isPartOf urn:isbn:978-3-200-01556-2.
- aggregation language "eng".
- aggregation rights "I don't know the status of the copyright for this publication".
- aggregation subject "Social Sciences".
- aggregation title "Impact of an Interactive Anti-Speeding Threat Appeal. How Much Fear is too Much?".
- aggregation abstract "In an experimental design with 213 participants, the impact of an interactive TV public service announcement (PSA) containing a threat appeal for anti-speeding behaviour was examined on feelings of telepresence and behavioral intention. A 2x2x2 design manipulated the level of evoked fear of a traditional 30-second PSA, the interactive part of the ad and the program context to be either low or high. The respondents interacted with the additional information of the traditional ad. The results show a significant third-order interaction effect on telepresence. Further, the effect of this telepresence on behavioral intention is partly mediated by perceived efficacy.".
- aggregation authorList BK144252.
- aggregation isDescribedBy 720252.
- aggregation similarTo LU-720252.