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- aggregation classification "C1".
- aggregation creator person.
- aggregation creator person.
- aggregation creator person.
- aggregation date "2010".
- aggregation format "application/pdf".
- aggregation hasFormat 981261.bibtex.
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- aggregation isPartOf urn:isbn:978-952-214-926-8.
- aggregation language "eng".
- aggregation rights "I have transferred the copyright for this publication to the publisher".
- aggregation subject "Social Sciences".
- aggregation title "Identifying and assessing Lead User ideas in order to foster ICT-innovation: case study digital TV".
- aggregation abstract "This paper describes an exploratory approach to Lead User-idea identification. This issue is tackled by means of a case study regarding digital TV, an ICT-innovation currently heading for mass market adoption, but lacking in use diffusion. By means of a large-scale survey, the Lead Userness of 11.802 respondents was assessed with an open question, gauging at unfulfilled needs with regards to digital TV. This resulted in 13 unique possible Lead User-ideas. An expert panel assessed and ranked these possible Lead User-ideas based on market potential and the degree of innovativeness of the idea. Within the paper, we will discuss the results for the different ideas and relate this to the characteristics of the users from which these ideas originated.".
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